No matter if you’re running a consulting firm, a logistics business, or a blog, you need to build a sales funnel.
As your business grows and you scale your lead generation efforts, it will become nearly impossible to nurture each of those leads individually. That’s when a sales funnel builder will be critical to growing your business online.
Within this article, we’re going to dig into some of the best funnel builders. We’ll look at their features, the pros and cons for each, and their pricing. By the time you’re done reading, you’ll have a better idea of which sales funnel builder is best for your business.
Ready to dig in? Let’s get started.
Best Sales Funnel Builders
Having a solid sales funnel in place means you need to spend less time focusing on each individual lead. Instead, you can work on improving the process so you can convert more leads into paid customers.
The system you build will allow your business to work 24/7/365. Here are the 5 top sales funnel builders available today.
Clickfunnels
Clickfunnels was created with one objective in mind. To create a platform that would allow businesses to create sales funnels with ease.
Their founders were tired of the time and frustration that came from building a successful sales funnel.
With more than 100,000 users, Clickfunnels has proven itself to be a solution that works for marketers. This is why it’s at the top of my list of the best funnel builders.
Features
- Drag and Drop Page Builder – Gone are the days when you need to manually design and code a webpage. Clickfunnels offers an extremely simple drag-and-drop editor that makes creating pages extremely easy.
- Prebuilt Funnel Templates – You’ll have access to free and paid sales and marketing funnel templates. These make putting together a sales funnel extremely efficient.
- A/B Testing – Being able to A/B test things is critical to improving conversion rates. With Clickfunnels you can A/B test different parts of your sales funnel and get a detailed analytics report to review.
- Opt-in Forms – Build opt-in forms that allow you to collect email addresses. This feature also integrates with other third-party services like Mailerlite.
- Membership Area – If you’ve been thinking about adding a membership to your business, you can integrate that through Clickfunnels.
Pricing
Clickfunnels has the following pricing tiers.
- Basic – $147 per month ($127 per month when billed annually)
- Pro – $197 per month ($157 per month when billed annually)
- Funnel Hacker – $297 per month ($208 per month when billed annually)
You can test out Clickfunnels with their 14-day free trial.
Pros
- Its interface is extremely user-friendly.
- Drag and drop editor makes creating landing pages and sales funnels simple.
- There are a lot of training materials available.
- Prebuilt funnel templates are available.
Cons
- It’s a little on the pricey side.
- If you’re building a sales funnel from scratch it can be a little time-consuming.
Leadpages
You might know about Leadpages from being an industry leader in landing pages. But you might not know that they’re also one of the best sales funnel builders.
The ability to design creative pages is what helps Leadpages stand out over much of the competition.
What I love most is that you don’t need to have any design or coding experience to get landing pages up and your sales funnel in place.
Features
- Drag and Drop Editor – Similar to Clickfunnels, Leadpages simplifies the building process with their drag and drop editor. This makes it so that even someone with no design or coding skills can build beautiful sales funnels.
- Pre-made Page Templates – If you want to cut down on the work to get a landing page built, you can use one of the many pre-made page templates available.
- Pop-ups – Pop-ups can be a great way to get the attention of a user on your website. However, being able to target when a user sees that pop-up can be even more valuable. Leadpages allows you to trigger pop-ups being shown after someone spends a pre-determined amount of time on your site, shows exit intent, or begins to scroll the page.
- Integrate With Third Parties – You’ll have the ability to integrate your Leadpages account with email marketing software, webinar platforms, payment platforms, and more.
Pricing
Leadpages has the following two pricing tiers:
- Standard – $49 per month ($37 per month when billed annually)
- Pro – $99 per month ($74 per month when billed annually)
Leadpages also offers a 14-day free trial.
Pros
- The drag-and-drop feature is extremely beginner friendly.
- Analytics are built into the platform.
- More than 200 free templates, plus more paid templates available.
- Easy to set up A/B testing.
Cons
- Pricing is a little high for anyone on a budget.
- Not all features are available within the standard pricing tier.
GetResponse
GetResponse is a leading email marketing platform that also has one of the top funnel builders. With GetResponse you’ll be able to build different sales funnels within minutes.
Some of these funnels include:
- Optin Funnels
- Sales Funnels
- Webinar Funnels
- Lead Magnet Funnels
Depending on your business, GetResponse also has a number of other great features to go along with its email marketing and funnel builder features.
They have a landing page builder, you’ll can run automation for cart abandonment, product recommendations, welcome emails, and more.
Features
- More than 30 Funnel Templates – Don’t have the time to build your own sales funnels? Not a problem. GetResponse has more than 30 different prebuilt templates that can be up and running in minutes.
- Drag and Drop Editor – If you have a sales funnel that works for you, you can use their drag and drop editor to build it within the platform.
- Create Webinar Funnels – If your business runs webinars as part of your marketing strategy, then GetResponse gives you the chance to nurture potential customers with webinar funnels.
- Social Media Ad Campaigns – Are you running social media ad campaigns to drive leads or conversions? GetResponse allows you to set up and run these campaigns through your account dashboard.
Pricing
GetResponse has four different plans based on what your business needs. Pricing will be determined by the number of email contacts you have.
- Free – $0 per month
- Email Marketing – Starting at $19 per month
- Marketing Automation – Starting at $59 per month
- eCommerce Automation – Starting at $119 per month
The free plan gives you the chance to try out GetResponse but it does have limited capabilities. You can also get a free 30-day trial of their larger plans that have more features.
Pros
- All-in-one tool to help you build the most complete sales funnel.
- Ability to start out with a free plan until your business grows.
- Funnel templates are available which will save you time.
Cons
- Building forms isn’t as strong as other platforms.
- Phone support is not available for most users.
Kartra
Created in 2018, Kartra is an all-in-one digital marketing tool. You can accomplish everything from building forms and landing pages to using their funnel builder to turn more of your leads into revenue.
Features
- Ready-made Funnel Templates – Kartra has quite a few pre-made sales funnels available to use. However, what I really like is that Kartra gives you insight into funnels that are successful for other customers.
- All-in-one Funnel Builder – Being able to do everything in one platform is not only cost-efficient but can help save you time as well. Kartra gives you the ability to build lead captures, send emails, sell products, and even collect payments.
- Automation Features – Being able to set up a campaign and let it run when you’re not working is a must. Kartra allows you to set up automation so that different stages of your funnel will be set in motion when a customer triggers an action.
- Lead Tracking – Understand exactly how a lead interacts with you. You’ll have insight into if and when they opened emails, clicked links, or watched a video. Use this information to find any pressure points in your sales funnel.
Pricing
Kartra has four different pricing levels and each offers a different number of leads, emails, bandwidth, and more.
- Starter – $99 per month ($79 per month when billed annually)
- Silver – $199 per month ($149 per month when billed annually)
- Gold – $299 per month ($229 per month when billed annually)
- Platinum – $499 per month ($379 per month when billed annually)
Kartra gives users the ability to try out all their features for the first 14 days for just $1. They also offer a 30-day money-back guarantee.
Pros
- This all-in-one tool allows you to build your entire sales and marketing campaign in one place.
- User-friendly interface.
- Lots of premade sales funnels are available.
Cons
- Expensive if you’re on a tight budget
- Some issues with email deliverability have been reported by users online.
Systeme
Are you completely new to building sales funnels? Systeme is going to be a great place for one simple reason. They’re free for your first 2,000 contacts.
Similar to some of the other options on our list of the best funnel builders, Systeme is going to give you the ability to do all the following things:
- Build your sales funnel
- Send marketing emails
- Build websites
- Manage affiliates
- Create online courses
- Automate the sales and marketing process
Features
- Easy To Use Editor – Start building your sales funnel is simple due to its extremely user-friendly interface.
- Lots of Integrations – You have the ability to integrate your email list, payment system, and membership site into your sales funnel workflow.
- Pre-built Sales Funnel Builder – Cut down on the time it takes to build a sales funnel with one of their pre-built options. These are great for both first-timers and experienced funnel builders.
- Marketing Automation – Systeme allows you to automate your entire sales funnel from lead capture to customer follow-ups.
- Affiliate Program Management – Something that many of the other best sales funnel software doesn’t include is the ability to manage your own affiliate program through the platform.
Pricing
In addition to the free level, Systeme has three other pricing levels available. Each provides users with different amounts of contacts, sales funnels, sales funnel steps and more.
- Free – $0
- Startup – $27 per month ($19 per month when billed annually)
- Webinar – $47 per month ($33 per month when billed annually)
- Unlimited – $97 per month ($69 per month when billed annually)
Pros
- Great for beginners.
- Lots of different sales funnel tools all in one place.
- Free until you reach 2,000 contacts
- They have a great customer service team willing to help their customers succeed.
Cons
- Some of the features aren’t as in-depth as some of the other funnel builders.
- You don’t have the ability to integrate any third-party tools.
How to Choose the Best Funnel Builder
Now that we’ve gone through some of the best sales funnel-building software, let’s talk a little about how to choose the best for you.
As you saw, most of these funnel builders are going to be a sizeable yearly investment so you want to make sure your money is well spent.
Here are a few things to consider.
Pricing
As with a lot of things, the cost is going to be a big factor in which funnel builder you choose. If you’re just starting your business, your budget probably won’t allow you to spend thousands of dollars over the year.
Most of the funnel-building software on this list comes with a free trial or a money-back guarantee. This will allow you to test out the platform to see if it will be a good use of your budget.
Scalability
Building sales funnels is all about being able to move potential customers from being a lead all the way to being repeat customers.
When choosing the best sales funnel software you need to think about the features and whether or not they’re going to help your business grow.
Easy To Use
If you’re growing a business, time is a commodity. You want to make sure you can get things accomplished in a decent amount of time.
To do that, your sales funnel builder needs to be easy to use. Does it have ready-made templates? Does it have a drag-and-drop editor? These features can help understand if a sales funnel tool is actually going to be worth it.
