A blog title is the first thing readers see, and it’s important to make sure it’s eye-catching and interesting. If a reader isn’t interested in the blog titles you’re using, they aren’t going to read what you’re writing.
In this article, we’ll discuss how to write blog titles that are sure to grab your readers’ attention.
Types of Blog Titles
Every blog post needs two titles: an SEO title and a good blog title (aka blog headline). The SEO title is what appears in search results, and the blog post title is what appears on the actual blog post.
SEO Title
The SEO title should be clear, concise, and to the point. It should include your target keyword and be no more than 60 characters long.
Blog Post Titles
The blog post title, on the other hand, can be longer and more creative. This is your chance to really grab your reader’s attention and make them want to click through to read your blog post.
Both titles are important, so don’t skimp on either one. Spend some time crafting both an SEO-friendly title and an attention-grabbing blog post title, and you’ll be sure to see some great results.
6 Ways to Write Catchy Blog Titles
Target Your Ideal Customers
When you’re writing blog titles, it’s important to target your customers. What are they interested in? What do they want to know more about? Cater your blog titles to your audience’s interests, and you’re sure to grab their attention.
Include Numbers
There’s something about blog post titles with numbers that people love. For some, it lets them know approximately how long it will take to get through the article. For others, it helps them set expectations for what they’re about to read.
For example, the article displayed below is about the 10 best camping tents of 2022. Someone who lands on this article is interested In finding out about the best camping tents and knows they’re going to get information on 10 different models.
Make SEO Blog Titles Short and Simple
Successful blog titles tend to be short and simple. When you write a blog title for SEO you need it to include your target keyword, but you also need to remember that you only have 60 characters to let people know what they’re clicking through to read.
include a Benefit
Another great way to get people to want to click on your article is to include a benefit. Someone is usually reading an article because they have a problem and they’re looking for a solution.
As an example, let’s assume someone is searching for information about the shopping app Ibotta. They stumble upon the following article:
How To Download the Ibotta App and Earn $20
With this blog title, you’re offering the benefit of earning $20. Someone is going to be more inclined to click through because they want to learn more about how they can earn $20.
Help Your Reader Solve a Problem
Think about the things you’ve Googled recently. It was probably something that helped you solve a problem. You landed on this article because you wanted to learn how to write blog titles that make people want to actually read your blog posts. Hopefully, I’m helping to solve your problem.
How to Build a Deck In a Weekend
If you Google how to build a deck in a weekend you’re wanting to learn tips and tricks for how you can build a deck in just a couple of days.
How to Create Blog Posts That Search Engines Love
If someone searched for how to create blog posts that search engines love, they’re looking to learn how to optimize their blog post for SEO.
Good blog titles are going to help someone solve a problem.
Use Powerful Words
One of the best things you can do when writing blog titles is to include powerful words. This helps create an emotional connection between the reader and your articles.
So what do I mean by powerful words? I’m talking about words like forbidden, cringeworthy, painless, and more.
What would you do if you stumbled across an article that was titled…10 Forbidden Things All Business Owners Should Avoid?
The word forbidden makes you want to read the article, doesn’t it? It gives you an emotional connection to the article because you want to make sure you’re not doing any of these things.
Include Your Target Keyword
When writing a blog post I go through a routine. As soon as I have a topic in mind I open up KWFinder and I start doing my keyword research. I come up with the keywords I want to target based on how easy they will be for me to rank well.
Once that’s done, I can get started writing. The very first thing I do is come up with the blog title. And within that blog title, I include the primary keyword that I identified in my research.
Why do I do that? Because it’s an important piece of on-page optimization. Always include your keyword in your SEO blog title.
Best Tools To Help Create Killer Blog Titles
When I first started blogging there were days when I’d sit at the computer and stare at a blank screen.
Writers’ blog is the real deal.
I knew that creating the perfect blog titles was going to be vital to getting people to want to read what I was writing. Well, guess what? Even today I still have times when I struggle to come up with that catchy title.
So what do I do when that happens? I look toward a blog title generator.
Fat Joe
My go-to tool when I need help with blog titles is FatJoe.com. It’s simple to use and nearly always produces some great blog titles that I can use.
To get started, you just need to enter the topic you’re writing about or the keyword you’re going to use.
As an example, I used search engine optimization.
Click “Generate Blog Title Ideas” and it will give you a list of ten different ideas you can use. Not all of these are going to be a good fit, but I almost always find a few that are great.
In addition to using a generator to find great blog titles, I also like to make sure they’re optimized properly.
CoSchedule Headline Optimizer
When I want to check a potential blog title to see how it might perform, I head over to CoSchedule’s Headline Optimizer.
From the previous example, I liked the blog title, “17 Most Misunderstood Facts About Search Engine Optimization”.
I imported this into the CoSchedule headline optimizer tool and it gave me a report showing that this headline has a good headline score and an even better SEO score.
The nice thing about this tool is that it will show you things you can do to improve your score. For example, I could increase the emotional words and word count. But overall, this is a great headline to be using.
The Bottom Line
Blog titles are one of the first and most important things you’ll do when writing a blog article. They give your reader insight into what the article is about. If you don’t catch your reader’s attention with catchy blog titles, they probably won’t end up reading what you’ve written.
When you use numbers, strong words, and connect with your reader’s emotional side, you’re going to pique their interest. That means they’ll be more likely to read what you have to say.
