My Process

Most content marketers focus on driving traffic. While traffic is great, it doesn’t necessarily change a business’s trajectory.

Targeted leads can mean the difference between a successful content marketing campaign and one that falls flat.

I believe great content, built with a defined strategy, is the foundation for any successful marketing campaign. Our process is designed to ensure your content not only stands out but also delivers real results for your business.

This means more customers and being able to position key personnel as thought leaders in your industry.

Here’s a closer look at how my process works with all my clients:

Exploratory Call: Learn About You

Before doing anything, I like to have a conversation with prospective clients. It allows me to get to know you and your business and allows you the chance to get to know me.

This is a crucial step because I get to learn more about how you’ve approached content in the past. Understanding your successes and failures will go a long way toward creating a winning strategy for the future.

During this call, we’ll also discuss the process, how our pricing works, and your goals if we move forward.

Content Audit: Discovering Hidden Potential

Every successful content strategy begins by understanding what you already have. Before I start creating new content, I will conduct a comprehensive content audit, examining everything in your existing content. My goal is to uncover what’s working, what’s not, and where there are opportunities for improvement.

I’m going to look for hidden gems in your content that might be underutilized, identify outdated or underperforming articles, and pinpoint gaps that need to be filled. This thorough analysis gives me a clear picture of your content and sets the stage for a strategic plan tailored to your needs.

Building a Content Strategy: Mapping Out Your Success

With insights from the content audit, I’ll move on to creating a custom content strategy. Think of this as your personalized roadmap to driving more leads or sales for your business. I’ll take into account your business goals, target audience, and market trends to develop a plan that outlines what kind of content you need, how often it should be published, and which platforms it should be shared on.

This strategy will identify key topics and themes and set measurable objectives. We ensure that every piece of content aligns with your brand identity and speaks directly to your audience, driving engagement and building loyalty along the way.

SEO Optimized Content: Telling Your Story

With the content strategy in place, I can then get to work. I craft high-quality, SEO-optimized content that tells your brand’s story, positions you as a thought leader in your industry, and captures your audience’s attention.

My approach to SEO goes beyond just using the right keywords. I focus on creating engaging, relevant content that answers your audience’s questions and meets their needs. My goal is to help position you as an expert in your industry, showcasing your experience and knowledge. This will help improve your search engine rankings and drive organic traffic to your website.

Analytics: Seeing the Results

Creating great content is just the beginning. I believe in the power of data to drive continuous improvement. That’s why I provide detailed reporting and analytics to track the performance of your content marketing efforts. My reports cover key metrics that give you a clear picture of what’s working and what could be improved.

I use these insights to refine and adjust your strategy over time, ensuring that your content continues to deliver the best possible results. By staying on top of performance data, I help you make informed decisions and achieve your marketing goals.